What is media monitoring?
Media monitoring is a service of recording, sorting, reporting, providing results to related organization and archiving of newspapers, magazines, internet media TV and radio channels' all published/broadcasted news and commercials.
Media monitoring became important necessity, when private publishing started to develop. Rapidly increased number of media caused natural difficulties while monitoring them all. It had become impossible for the companies to follow up the diversity of all TV,radio channels, local newspapers, internet websites and social media type of important opportunity and threat resources if even they were able to monitor national newspapers only.
Media monitoring is an inseparable part of reputation management...
Besides remarkable increase in media sector, there were significant developments in communication sector as well. While organizations started to attach importance to reputation and commercial activities, international companies have entered Turkey market and increased the necessity of professional media monitoring.
Entering this sector in 1999, MTM brought a new impulse to media monitoring understanding. Removing monopolization in this sector, MTM built a strong competitive environment and determined customer satisfaction and innovation as primary principles. MTM has became leader and innovative media monitoring company in a short period of time with presenting standard service presentation, having client oriented system and forming media monitoring service according to organizations' requirements.
Media monitoring needs expert staff and strong background...
Media is the most important field in marketing communication and when it is not controlled, it brings important threats. While news controlled by organizations have positive effect on brand value, uncontrolled news may lead important loss in target market.
Scanning accurately and completely, recording and monitoring systemically of each media, is vital need for organizations for today and their future. Qualified media monitoring service requires sizable investment and expert staffs.
In addition to technology, human resources investment is essential for MTM and large number of MTM's media monitoring editor teams consist of expert personnel who work together since the very beginning. Expert staff members who well aware of importance and value of media monitoring for organizations, have significant role in qualified production.
Exclusive media monitoring automation that all innovations can easily get integrated…
MTM formed all its background with purpose of providing best media monitoring service for customers.
Exclusive media monitoring automation which created in 2003 by MTM and still continues to develop, is one of the most important reasons of success.
Automation which is written and developed by MTM software team, is adaptable of any requirements and can get changed easily. With standard service production, MTM is capable of offering customized client services.
MTM has a media monitoring mindset which is sensitive to new media and new requirements... Communication and media are the fastest growing and changing sectors of our era. MTM who formed in accordance with dynamic system of this sector, has become organized with instant response to clients' needs:
Internet media monitoring and measurement,
Monitoring TV and radio news as online/mail/SMS/mobile,
Simultaneous monitoring of news agencies and early warning services,
Professional solutions for updating problems in communicators' media list,
Monitoring and measurement of social media which is getting more popular day by day,
Particular solutions for organizations
In accordance with sector changing formation, MTM maintains leadership regarding increasing the media measurement quality. Increasing number of media lead difficulty to reach requested information for the organizations meanwhile MTM who filters information and overtime, with divided and qualified information production, ease subscribers business life.
Great power gained in local media with systematic supply network
While regional powers have been becoming effective consistently, local media has an important place in brands' communication plans.
Local media is one of the difficult monitoring fields and requires important investments and by means of MTM, with a large number of branches and systematic supply network, local media is no longer an uncontrolled field. MTM analyzes sectors’ needs and herewith strengthen media monitoring power, organized to meet the requirements in the fastest way.
Various alternatives in media monitoring services...
MTM has a broad service alternatives range and closely follows media for private companies, public institutions and individuals...
National Media Monitoring
Foreign Media Monitoring
Local Media Monitoring
Print Media Monitoring
Internet Media Monitoring
News Agencies Monitoring
TV Advertising Monitoring
Press Advertising Monitoring
New Advertising Monitoring